Pensonic ... May11

Pensonic Holdings Bhd, which is spearheading the government’s EHA segment of the entry point project (EPP) under the Economic Tranformation Programme (ETP).

From manufacturing, importing, exporting, distributing and marketing its own brand of EHAs for the domestic and international markets, Pensonic is also engaged in own design manufacturing (ODM) for several international brands.

Pensonic has 10 branches with more than 900 dealers nationwide and its products are exported to 30 countries in Asean, East Asia, West Asia and the Middle East.

Pensonic also holds the sole distribution rights in Malaysia for internationally renowned home appliance brands like Princess of Holland, GE Appliances from the US and Morphy Richards from the UK.

Tapping on the strength of the “Malaysian” brand, especially in the Middle Eastern countries and also Asean, Pensonic succeeded in penetrating those markets.

Pensonic has mapped out an aggressive growth plan for the next five years with two core activities — to continue building its brand and acquiring regional brands to add to its stable of products besides carrying out research and development for its own brands and continuing with ODM for international brands, mostly renowned Japanese names.

With plans to invest up to RM60 million over the next five years, the company is looking out for two plots of land, six acres each on mainland Penang.