WiMAX operator Packet One Networks (M) Sdn Bhd (P1) aims to double its subscriber base by year-end with the launch of its new “Cut Now” campaign.
“We’re not resting on our laurels (after) having won over 80,000 subscribers as at last month and with the ‘Cut Now’ campaign ... we hope to make P1 WiMAX the choice of 160,000 (by year-end),” chief executive officer Michael Lai told reporters after launching the service yesterday.
He also said the company would invest about RM1bil in the broadband business, inclusive of capital and media expenditures, over a five-year period from 2008 to 2012.
“We have invested about RM300mil so far. We will continue to invest to provide the best in broadband technology in Malaysia,” Lai added.
The “Cut Now” campaign kicks off with its first initiative called “Promo M” which aims at signing up non-P1 WiMAX broadband users.
Promo M offers subscribers a waiver of the RM160 registration and activation fee and a complimentary first month of service, with a 30-day “cooling off period”, during which customers can choose not to subscribe to the service.
The Promo M campaign started on Sept 18 and will run till Nov 1.
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