Over the years, they have rebranded its range of products and are no longer involved in the export market. Upgrades in machinery enable them to produce higher-end quality apparels that they now sell at full price instead of at discounts.
They also consolidated a number of outlets and closed three unprofitable ones to concentrate more on urban and primary markets. This has greatly increased their efficiency.
HYKI makes its own house and international labels such as sports-inspired fashion, Antioni, casual wear collection, Bontton, Diesel, BUM Equipment and Unionbay.
HYKI has about 1,500 employees and its plant produces about 3.5 million pieces of garment per annum. HYKI’s marketing arm sells about seven million pieces of apparels annually. It also imports its products from China, while apparels are sold in about 700 outlets throughout Malaysia, Singapore and Brunei.
HYKI has also ventured into the food and beverage industry and its first two Theobroma Chocolate Lounge outlets in 1 Utama and Pavilion KL opened in July. A franchise from Australia, HYKI recently opened its latest Theobroma outlet in Bangsar Village, Kuala Lumpur.
HYKI aimed to open at least 24 Theobroma outlets in the next five years. The long-term goal was for the new venture to contribute around 30% of the group’s total revenue.
21 hours ago
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